The emails you receive from me this week (you’re going to get 5 in total) are going to be the most difficult things (for me) I’ve ever written for you.
Simultaneously, they’re also going to be some of the most personally satisfying.
To describe this week as bittersweet for me is an extremely massive understatement. But, with your help, a dream I’ve had for 19 years of my life will finally be real. Then we’re going to do it again every year from here on out, together.
(Sorry, FYI, this email is not primarily about audio or your career – but, I have to share this story to make the rest of this week make sense)
The Short Version
Now that you have a lot of questions in your head about why this is so hard and bittersweet for me – I’ll explain.
19 years ago this week, my father passed away from prostate cancer. November 28th, 1999 to be exact. I was 13, nearly 14 years old.
To say it was a life changing event would be… well… let’s just say that barely even describes it. Suffice it to say, that event set forth a chain reaction of other events, emotions, and relationships that shaped me into who I was for a very long time and in a lot of ways – who I am today.
It is entirely possible that, without my need to handle the grief involved, I never would’ve fell in love with music the way I did and I never would’ve gotten into audio work.
Which means this email wouldn’t even exist and none of you would have any idea of who I am.
But, we’re here, and for 19 years the only way I’ve ever been able to turn this into a positive is to see through the variety of adversity I was faced with at a young age and recognize what I’ve done in spite of the circumstances.
Fortunately – especially recently – I’ve been able to say to myself honestly, “wow, I bet Dad would be proud of me.”
Which, it feels silly to say, but that alone is hard for me to internalize and write.
This week though, with your help, I can actually do something positive with this story besides emotional mourning and remembrance.
My Dream
For 19 years, I’ve “thought it would be cool” to actually do something to honor my father around the date of his passing.
How many times have you said
“Wouldn’t it be really cool if…?!”
and then not done anything?
A bunch, right? Yeah – I’m right with you. I don’t always accomplish all the things all of the time. This has been a big one for me – I never knew what to do. Even if I came up with an idea, I didn’t know how to do it.
But, for this, that changes today.
I hope it really deeply inspires you to get off your butt and make that “wouldn’t it be really cool if…?!” into something real.
The Next 5 Days
For the next 5 days – through the end of November – my book Quit Aspiring is going on sale to raise money for prostate cancer research and awareness, in honor of my father.
To be clear, I won’t see a penny of this money, and I don’t want to. You’re not even going to buy it via my website.
If you’re interested, here’s what you need to do:
Until the end of November, go to zerocancer.org and make a donation of at least $15. If you wish, you can make the donation in memory of Ken Croft.
Once you’ve got your donation receipt, forward a copy of it to thankyou@adamtcroft.com
That’s it.
Here’s a bit of finer detail, for those interested –
- I will be fulfilling all of these orders by hand – so I’ll need your patience. I’m going to attempt to get everything to you as quickly as possible, however, and if you follow the instructions correctly then you’re guaranteed to hear from me.
- Because of my extreme gratitude towards you for this, you will receive a copy of the premium edition of the book.
- The minimum donation amount to get a copy of the book is $15.
- You’re free to donate as much as you want – don’t let my numbers stop you if you feel generous enough to aim for a higher number.
Additionally, for those of you who’ve wanted to drop me a few dollars donation to say thanks (or wish I had a Patreon), this is your chance. I’m extremely honored even if you donate $1. If you wish to donate like that and not get a copy of the book – you can still share that with me by emailing me@adamtcroft.com
As an additional, completely unplanned, fantastic bonus – zerocancer.org is doubling all donations through the end of the year. So no matter what you donate – your donation will be matched and we all get extra super good feels. Especially me, okay?
Here’s the funny thing as I write this – I’m hoping to realistically raise $100-$150 at most from this. Numerous people already have the book, so I’m not going to aim super high. In reality, any donation is a huge win to me.
But, knowing all of you like I do, you’re probably going to come through in a big way. If so, that is going to make me hyper emotional and freak out.
While my “no bullshit” side hates the thought of that (emotions, ew!) – I also really hope you do.
No matter what, I really, truly appreciate all of your support. As much as I love making things and seeing your responses to them – this week is by far going to have been the most emotionally riveting thing I’ve done since starting up this website and business.
I really hope you choose to come along for the ride with me.
I’ll keep you updated on the progress, and as I mentioned – you’re going to get an email every day this week from me about it.
I told a bunch of you that you were going to learn a hell of a lot more about me in November, and that my goal was serious authenticity.
Well, here we are.
Thanks for your time, I honestly can’t express enough how much I appreciate it.
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