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Proving Yourself Wrong

Proving yourself wrong

Sometimes life is difficult.  You feel beaten down, uninspired, and stuck in a rut.  Maybe your aspirations have been pulled from you, you’re held back creatively.  Maybe you’re just comfortable.

Without dreams and goals, I personally feel very lost.  Though I don’t self-identify as much with being a workaholic as Ii used to – if I don’t have a project with a goal I don’t really know what to do with myself.  Literally, daily life becomes a struggle.

When I’m left with nothing to aspire to, I begin to doubt that I can even accomplish anything.  Difficult goals I set for myself become impossible mountains, where even taking the first step to climbing them seems pointless.  I get Eeyore syndrome – if I know that I’m not going to succeed, why should I even try?

So I need regular challenges.  But even this isn’t easy, as challenges are two things for me – scary, and good.

Without challenges, I don’t grow and I don’t become a better person.  This really is a nice way of saying that if I’m not pushing into things where I know I’ll fail a lot, I’m not living life right.  But failure is scary, hard, and it sucks.  I would prefer to consistently feel good about myself.  But to legitimately feel good sometimes it means falling down as much as it means standing up with your fists in the air.

This isn’t supposed to be advice for anyone, so much as it is leveling with you – my reader – emotionally.

For me, right now, it’s important to remember that when faced with obstacles that could lead to thinks like stagnation and self-induced depression, I’m not alone.  Struggles are a growing and learning part of being human, and it’s good and okay to not know the exact path to take to get to where you want.

What’s more important is that you focus on something and you persist in it.  You walk miles by putting one foot in front of the other – even without a destination in mind.

So when you’re reaching for your dreams, trying to climb your mountains, and you feel held back and alone know this…

Those words you’re hearing?  It’s only the voice in your head.

If you’re anything like me, that voice is a loser and a jerk who likes nothing more than to make you feel bad.  So don’t listen, and get to doing whatever it is that the voice is telling you that you’ll never do.

If you can prove others wrong, you can prove yourself wrong too.


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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Audiokinetic wants your input

Maximilien from Audiokinetic has done a super nice favor for those of us in the game audio community and has posted an open forum for feature requests in regards to Wwise’s upcoming Authoring API.

“Great” I can hear you say… “but what does this mean for me?”

I’m glad you ask!  It means a bunch of very important things.  Even if you don’t use Wwise!

Continue reading Audiokinetic wants your input


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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How to Finish Well

I have always sucked at finishing things.  I’m a fantastic serial starter.  Some people over time have associated me with the term “dreamer”.

I feel like if you want to do something, you should go as big as you possibly can and make it incredibly awesome.  Change the world, right?

I’m sure some of you identify with me on this.

You probably also struggle.  You have incredible aspirations, but somehow those things never quite seem to manifest themselves in reality.

Over the last few years, I’ve fought to understand why I have been the way I just described.  I understand it pretty well now, and I’m coming to the other side of it.  It’s a crazy place to be, and I want to share that journey with you.  I can sum it up in a sentence your parents or coach probably told you once:

It’s not about how you start, it’s how you finish.

Continue reading How to Finish Well


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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On Confidence

It’s nobody else’s job to tell you that you’re good enough.

It’s nobody else’s job to tell you that you’re capable.

It’s nobody else’s job to call you a professional (sound designer/composer/etc.)

It’s nobody else’s job to call me a professional audio programmer.

Tough love time today, let’s talk about it…

Continue reading On Confidence


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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Change the process, change the outcome

If you have not yet checked out Mick Gordon’s GDC talk “DOOM: Behind the Music” yet, stop what you’re doing right now and go watch.

I tell you this as a guy whom, if I’m honest, I’m at the point in my life and career where I’m mostly tired of audio/tech talks.  There is a distinct lack of talks that are inspiring to me, and I get way more out of social meetups and learning specifically about people than listening to talks about implementation & process.

But Mick’s talk is different.  Way different.  It oozes all of the interesting creative & process nuggest you’d expect, he’s also (thankfully) super funny, but most importantly he addresses deep and important ideas.

So seriously, halt your life for about 45 minutes and watch his main talk. Once you’re done I want to chat with you about his main topic:

Change the process, change the outcome.

Continue reading Change the process, change the outcome


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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Today is the day

Well, gang – I’m writing this simultaneously nervous and super excited.

Today is the day – my first product, The Instant-Take Suite, is now available for immediate download.

If you’ve been missing an “audiosuite”-like feature in Reaper, this should fill that void for you.  Definitely go check it out.

For the rest of this post, I’d like to share a little bit of the background of exactly why this product came about and what it took to get here.

Continue reading Today is the day


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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Wtf is an API, anyway?

Dear sound designers,

I know that not all of you are coders/programmers – so I want to do a good service to that segment of you today.  After you read this post, you should be extremely excited and also way more willing to run up to your resident programmer (or myself) and not be afraid to ask for tools and help.

So today I’m going to explain this:

What the f*#! is an API, anyway, and why should I care?

(FYI, see this post and this post)

Continue reading Wtf is an API, anyway?


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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Mark Kilborn on Working Class Audio

My friend @MarkKilborn was interviewed by Matt Boudreau of Working Class Audio during GDC2017 last week.  If you’re interested in the fields of game audio and sound design, it’s a definite must-listen.

Matt’s a smidge out of his element when talking about game sound, which makes this interview 100x more interesting than the usual podcast interview where two individuals who do extremely similar things chum it up.  Instead, you get to learn right alongside Matt as Mark drops a lot of very game industry-specific knowledge, such as:

  • Ageism in the industry
  • What studios are really looking for in hiring audio staff
  • How much competition there is for new hires
  • The realities of working in games & having a family
  • The financial realities of living & working on the west coast

It’s a great interview, super highly suggest you go listen to it and check out Matt’s back catalog.


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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On mentoring and learning

If I were a better businessman then today I would be posting something related to advertising the Instant-Take Suite (now 7 days away).  But that’s going to be the only link to it in this post.  If you enjoy my content, it means a lot when you make a purchase or share (not just like) it.

So instead of advertising myself, I’m going to put my heart on my sleeve a bit and write about some topics that I feel extremely strongly about.

  • Mentorship/Menteeship
  • You do have something to share
  • You are already doing these roles

Continue reading On mentoring and learning


Copyright 2016-2017, Adam T. Croft, all rights reserved.

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10 days until Instant-Take

I’m super excited to share with you today that the Instant-Take Suite has an official release date.

10 days from the date of this post – March 13, 2017

If you’re a Pro Tools user looking to make the switch to Reaper, I built this for you.

If you’re a Reaper user and want to design sound effects quicker & easier, I built this for you too.

If you have no idea what I’m talking about, look at this and check out the video below.

So begins the countdown clock – 10 more days!  (after which the price also goes up)  Go check it out.


Copyright 2016-2017, Adam T. Croft, all rights reserved.